This module aims to foment a global and integrated vision of marketing decision-making (corporate and product, strategic and operational) that allows one to experience the process in consumer business to business markets, from prior strategic definition to effective implementation.
It also aims to train people capable of identifying the interrelationships that exist between corporate strategy and other business functions and new management trends. And also to understand the transformation involved in the emergence of different technologies in this area.
In addition, it aims to help develop the ability to manage value, brand and customer perception, and to provide strategies of commercial empathy, but at the same time respond to the complexity that arises from the marketing process and the sales channel.
This module covers the following themes:
UVic MBA is not a common training program: it is a transformative experience. It provides functional experts from diverse areas such as finance, marketing, engineering, etc. with comprehensive knowledge in organizational management.
The MBA jointly promoted by CEIBA and University of Vic – Central University of Catalonia, gives a vision of the organization as a complex and interactive puzzle, in which the different pieces have to follow a joint strategy and a coherent operational plan. Thus, business problems are approached from a strategy standpoint with a focus on people. Because running an organization is not a simple management problem, the program provides the keys for competent leadership in constantly changing environments.