Dr Emeline MARTIN

Assistant Professor

She teaches marketing at bachelor and master level and is in charge of the development of international relations at the IAE Angers. She co-ordinates the international cooperation between CEIBA Business School and the University of Angers.

Biography

After completing her PhD in Management Sciences (Marketing) on the effectiveness of the marketing actions of place brands aimed at their stakeholders (inhabitants, companies, tourists), Emeline Martin joined Oklahoma State University (Oklahoma, United States) in 2017, then the University of Angers in 2018. Member of the GRANEM research laboratory, her research interests are focused on international and place marketing, in particular destination marketing

Education

PhD in Management Sciences (Marketing), University of Clermont Auvergne, France
Master in Management Sciences, Université of Clermont Auvergne, France
Bachelor in Economy and Management, University of Clermont Auvergne, France

Publications

Martin, E. & Capelli, S. (2018) Place Brand Communities: From Terminal to Instrumental Values. Numéro Spécial ‘Beyond Country and Brand “Origin”: Place-Brand Associations and the Role of Place Image in Behaviour and Strategy,’ Journal of Product & Brand Management, 27(7): 793‒806.
Martin, E. & Capelli, S. (2017) Region Brand Legitimacy: Towards a Participatory Approach Involving Residents of a Place. Public Management Review, 19(6): 820‒844.
Hynes, N., Caemmerer, B., Martin, E., & Masters, E. (2014) Use, Abuse or Contribute!: A Framework for Classifying How Companies Engage with Country Image. International Marketing Review, 31(1): 79‒97.

Skills

destination marketing 90%

International relations70%

Lecture Skill100%