Areas of Excellence

CEIBA research community develops its research projects at the crossroad of the current international research trends with the phenomenon in China that impacts the global economy.

Topics that captivates the international scholarship such as reflexivity, boundary spanners, impact, practice, organizational development, hyper-competition, and ambidexterity are promoted in our research topics. Meanwhile hot topics in management research in China, namely FDI/ODI, family business/SOE, m-commerce, social networks, data analytics, and One Belt One Road, are of great interest to the international researchers who contribute to CEIBA’s community.

Our research topics were not decided from a top to bottom approach, but rather emerged naturally from the research issues of our partner companies. Since the problematics come from practical issues encountered by the industry, our research is practice-based and relevant in the real world. This bottom up approach allow us to produce research around topics that are very actual in contemporary China, and that is of great interest in the Western world, thus ensuring a high impact, both in the industry and in the classrooms.

01.
New Framework

Political economy: Asia-Europe relations

Professors from the EQMD department are interested in providing additional insights into the geopolitics and inter-state relations in the Eurasian space and beyond. To what extend does the New Silk Road initiative changes the economic landscape between China and Europe? 

Strategic innovation: AI and platform governance

This area of excellence engages transversal cooperation between professors from the SCIS and MSET departments. They are interested in the challenges and opportunities linked with product platforms, notably governance issues. Artificial intelligence in business and administration is also a promising research direction. Indeed, if AI is a serious investment for many organizations, return on investment is often unclear. 

02.
Huge Options
03.
Easy To Manage?

Leadership versus management in China

The international academia is increasingly interested in Chinese management practices. It has been the central theme of the 2011 Academy of Management Annual Meeting: “West Meets East”. Strong in our close proximity with Chinese companies, our professors from the MKIB and MSET departments look into the leadership and management practices in China. 

Entrepreneurship and family business

Entrepreneurs igniting a startup in China and intrapreneurs engaged in organizational change in international companies all face different challenges which are addressed by our professors from the MSET and MKIB departments. The Lab is dedicated to generate knowledge about specific practices related to Family business in China according to the highest academic standards. 

04.
New Insights